The votes are in…

We’re working with a small sample as LISTED gets going, but one thing stood out: only 9% of respondents said a CPI isn’t necessary for their brand at the moment. Everyone else has either put one through or plans to.

Useful context if you’re weighing up a CPI, figuring out how much is too much or simply wondering whether your buyer’s reaction to the words “cost price increase” was genuine horror or world-class acting.

Of course, what other brands are doing is only part of the picture. Your increase needs to stand up on its own numbers.

Whether you’re preparing for your first CPI or you’re reflecting on what you’d do differently next time, we’ve pulled together our top tips in this week’s Play: How to do a CPI well.